Drag the sliders below. The math is real — same model we use during paid Riptide engagements, just with the proprietary stuff stripped out. Updates live as you adjust.
This calculator uses the same conservative model we run during paid Riptide engagements. It's deliberately under-promising — better to under-promise and over-deliver than the reverse. Here are the assumptions baked in:
Industry data on response time → close rate is consistent: response under 60 seconds yields ~30-40% higher close rates than response in 1-5 hours (see the data). We model a 30% relative lift on close rate when response goes from your current time to ~60 seconds. So if you're at 20% close today, you'd land at ~26% with AI lead response.
Of quotes you send, most "ghosted" quotes (~70% in typical SMB) die quietly because no one followed up. AI follow-up sequences (7 touches over 18 days) recover ~15% of ghosted quotes. We apply that 15% to the quotes that aren't closing today.
Reviews drive Google local pack ranking. Local pack ranking drives organic leads. AI review automation typically produces 5-7× more reviews/month than manual asking. We conservatively model 8% added inbound from local pack ranking improvement over 12 months.
Real-world results in our paid engagements typically exceed these projections by 30-50%. We deliberately keep this calculator conservative.
Our AI Clarity Sprint is 2 weeks, ~$2,500 (refundable if no actionable plan delivered), and walks through your specific operation. We'll model the same numbers against your real CRM data and tell you what the actual ROI projection looks like for your business.